Durability, versatility, and capability are the hallmarks of the Hardrock. Convert your commute to work or school into a legit ride. Light up some local singletrack. Or, poach that shortcut to your friend’s house. All on one bike.

WHAT:

All-new Hardrock frames made of corrosion-resistant aluminum tubing, utilizing ORE (Optimized Radius Engineering) on the down tube.

WHY:

Creates the best balance of light weight, strength, durability, and value.

HOW:

By controlling everything from the raw material to the extrusion, butting, swaging, and heat treatment of the tubes, we can optimize our Hardrock bikes for the given ride experience. ORE, specifically, increases weld surface areas at tube junctions for greater strength, while shaving material in non-critical areas.